The Power of Penn Campaign featured countless opportunities for members of the Penn community to connect with each other and with the University. Alumni, students, parents, and friends of Penn established new relationships, built stronger networks, and continued their engagement through a combination of in-person and virtual programming, volunteer experiences, and dynamic communications. Coming out of the Campaign, we are more committed than ever to creating a welcoming and inclusive community that voices individuality, celebrates differences, and recognizes the impact that we can make together in the world.
Engaging the Penn Community
With Robust alumni programs
- Special initiatives designed by yPenn Alumni offered dynamic opportunities for approximately 2,500 new undergraduate alumni to engage with Penn and fellow graduates annually.
- Affinity groups connected thousands of alumni through 700+ events annually, virtual programming, and a new volunteer leadership development program.
- New Anti-Racist Education and Action programs expanded dialogue and discussion.
- The new interactive Global Discovery Series provided alumni with remote options for exploring the world.
With expansive communication tools
- Penn Alumni launched MyPenn, a dynamic new platform connecting alumni to each other and the University.
- The new bi-monthly Red and Blue Online Sunday Edition reached more alumni readers than ever, with far above average open rates of 30%.
- The Pennsylvania Gazette expanded readership with improved digital access—achieving 112,000 unique annual views and a 27% increase in social media audiences.
With Admissions and Career Programs
- During the 2021 admissions cycle, more than 10,000 alumni supported Penn’s efforts to offer interviews to 45,000+ prospective students from across the globe.
- First-generation and/or lower-income Penn students gained new insights and support from alumni of similar backgrounds through Penn FLASH, a new student-centered mentorship program.
- Alumni and students connected in new ways through the virtual Career Industry and Networking Series, focused on an array of professional fields.
Through Volunteer Support
More than 6,500 volunteers from 55 countries, including alumni ranging from the Class of 1933 to the Class of 2021, served to support The Power of Penn Campaign.